Viral Email Marketing

You can now take advantage of this breakthrough advertising medium.

This is possibly the biggest breakthrough in cost-effective yet powerful advertising since the availability of low cost regional television campaigns. However, unlike low cost TV ads, this advertising medium has only a tiny set-up fee and very low on-going costs. What is more, you are in complete control the whole time and can run a new campaign as often as you want for no extra cost - ensuring the constant generation of new hot leads.

The Theory
Create a competition then send an email to a small group of 'known' recipients inviting them to enter in the competition to have a chance of winning the prize. They can also gain more chances of winning by referring their friends, family and business colleges - for each one that enters the competition, they get another chance of winning.

An email is sent to each referral automatically by the system. They respond and refer their friends, etc. After a short time you have thousands of new prospective customers that you can actively market to and that have been exposed to your products and services.

With the right targeting using a carefully selected prize that only has relevance to your target market and by including a customized survey that registrants must complete to enter the competition, you can easily sort out the 'sheep from the goats'. On top of this, possibly one of the greatest benefits of a Viral Email Marketing campaign is that it can go out and 'find' your target market.

Unlike spamming, the recipients are only receiving your email because they are either 'known' to you or have been genuinely referred by a friend.

In Practice
In practice, creating a Viral Email Marketing campaign is both technically tricky and requires some sound understanding of marketing and advertising principles in order for it to be successful. Therefore, it has not been widely accessible to small and medium sized companies - i.e. those businesses without a large marketing budget.

Despite this, many progresive companies now employed Viral Email Marketing as a core component of their marketing. 42 Below, a small New Zealand Vodka brand, has used it to launch their product all around the world. Many other brands, both large and small are using this new medium as a way of increasing brand awareness and reaching new markets.

A jewelry company recently ran a Viral Email Marketing campaign and from just 20 email addresses ended up with over 17,000 email addresses after just three weeks!

No Waste Advertising
Typical advertising campaigns have a certain amount of wastage associated with it. All major public advertising campaigns have a scatter gun effect - reaching the target market, but also reaching a wide array of people who are not part of that market. You pay for reaching everyone, not just your customers.

Viral Email Marketing on the other hand goes only to the target market. This is due to both its push approach and the use of a carefully targeted competition.

For this reason you may have heard of many of the companies that regularly use Viral Email Marketing, but may have never seen their Viral Email Marketing campaigns.

How Can You Use Viral Email Marketing Today?
Now available as a low cost plug-in to e-StudioMax, any business large or small can use this exciting new technology. Our Viral Email Marketing plug-in allows you to setup a new campaign, customize the competition entry form survey and monitor the success of your campaign without the need for any specialized technical know-howe.

Combine this with a DWD Streamercial and you can have an advertising campaign with much of the power of an expensive television campaign for only a fraction of the cost.

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