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A website has three basic components: - Software
From basic HTML code which the browser (e.g. Internet Explorer) uses to interpret how a web page looks to complex database and JavaScript coding that gives a website functionality (e.g. e-Commerce functionality: the ability to sell things online).
- Design
The creative look of a site that reflects your companies brand. A good design will make your website stand out from everyone else's and ensures the content is appealing to the eye therefore enticing to your clients to read it.
- Content
The text and images on a web page. It also includes the product data used in an e-Commerce system.
Software Costs
Software is the most expensive to develop and create - especially if you want to do something unique on the Internet. Millions of dollars have been spent over the years to create its unique solutions. The solution is like a production car: millions have been spent to develop it, but it can be easily reproduced - bringing down the per item cost to make it affordable for everyone. Much of the development has been in making it flexible and powerful enough to be suited to almost any company's or person's needs and/or desires - ensuring their web dream can become a reality. Internet software has three components to it: - Set-up Cost
The cost of setting the software up. This is paid once only.
We have two types of plug-in products: single products and combination packages. The combined packages (denoted by shading) have been created as a rationalization of a group of individual products into a recognizable 'super' product - e.g. the CRM (Client Relationship Management) product requires the functionality found in several individual products, but also has its own unique dashboard interface not found in any of the other products.
- Hosting Cost
The cost of hosting it on our servers (e.g. enabling it to be accessible via the internet) and of ongoing support and upgrades. This is a monthly charge.
- Training Cost
The cost of training one person in your organization or a team of people to use the product.
NOTE: All our software comes with free upgrades! All prices do not include GST. Product | Description | Setup | Hosting | Website Platform | Every system must have a foundation -the website is that foundation. | $550.00 | $24.95 | CRM System | Client Relationship Management System. | $495.00 | $20.00
/License | Accounting System | Includes: Auto Statement Invoice,Profit and Loss, Balance Sheets | $495.00 | $10.00 | POS System | Full retail Point Of Sale System | $495.00 | $20.00 | Viral Email Marketing | Powerful automated competition based referral email marketing program. | $395.00 | $15.00 | Loyalty Program | Automated points based loyalty program with online points statement and redeemable products. | $1500.00 | $15.00 | Job/Project Manager | | $1500.00 | $20.00
/License | Stock Manager | Full stock management system with the ability to create supplier purchase orders and manage stock across multiple locations. | $495.00 | $10.00 | Auto Freight Calculator | Calculates freight prices automatically and adds them to an order before being processed by credit card. | $495.00 | 0 | Auto Statement/Invoice | With automated subscriptions and basic POS system. | $195.00 | $10.00 | News Manager | | $145.00 | $10.00 | Event Manager | | $145.00 | $10.00 | Forum/Discussion Groups | Full n-tier system | $495.00 | $10.00 | Tracked Email Marketing | | $150.00 | $10.00 | Online Diary | | $50.00 | $15.00 | Affiliate Manager | | $495.00 | $1
/License |
Custom Functionality
One of the powerful features of the platform is that it can be fully customized to suit you individual requirements. Unlike other software companies, much of our development work has been in the area of enabling us to rapidly customize our platform to suit an individual company's needs. In many cases, we consider our platform to be just the beginning of the whole application or system that you may require - and this is reflected in our pricing. Many large CRM systems, Accounting or POS systems cost ten to one hundred times what our systems cost - but they cannot be customized and have limited growth potential in terms of adding other systems to them (e.g. a CRM system may be complete in itself, but have no ability to have an accounting system fully integrated into it at any time in the future). Using the same budget (or, in many cases, much less budget) as you would normally have spent on a larger system, you can get our system fully customized to your exacting requirements - with the ability to expand it into a more complete system when ever you require it. Fully integrated systems can cost hundreds of thousands of dollars and be very expensive to setup. Our solution enables you to get that same functionality at a fraction of the cost - with it tailor made to suit your needs. And always remember, our upgrades come free-of-charge and your ongoing costs will always be less using our systems. Being software, almost anything is possible. However, what you think you need or want, when it comes to the basic website or e-Commerce functionality, may not produce the best results. We have built this platform over almost a decade and operate in eight countries around the world, it is to your advantage, and to the advantage of your wallet, that you consider very carefully what we have to say when we advise you as to what will work best for your business. In the end we will do exactly what you want, but will charge according to the time it takes to complete the work. All our programming charges are very low indeed - this is because our platform enables very rapid development of complex systems. Add custom forms to a page in very easy indeed - see below. More complex work will require detailed specifying to determine your exact needs. Product | Description | Setup | Basic Custom Form | A form for clients to enter data into that is emailed to you upon completion. NOTE: 1. The data captured by this form is not stored in the database. 2. All data must be supplied in electronic format with complete 'well though-out' questions and answers. | $250.00 | Complex Custom Form | Same as above, except requiring more of our time to lay-up and design appropriate questions and answers. NOTE: this package also includes adding limited JavaScript for creating calendar controls, etc. | $500.00 |
Training Costs
We want you to enjoy using our products and feel totally comfortable with them. We provide comprehensive training in the use of all of our products and the setup fee includes an initial training session for one or two people free-of-charge. The only exception to this is the Website Platform setup where we provide two free sessions spaced one month apart to give you a chance to 'play' between sessions. However, learning anything new does require your active participation and the desire to want to learn. If you do not want to understand how your system works and to learn how to use it, and you want us to do everything for you, our prices are set out below. On top of these we will charge a monthly maintenance fee for enabling us to make changes to your website for you when required (this fee will vary depending on your individual requirements). If you require further training - for whatever reason - then our training charges will apply. Product | Description | Cost | Individual Training Session | This is a one hour session with one or two people. (If you require us to come to your office a travel charge may apply) | $125.00 | Team Training Session | This is a half day team training session. (If you require us to come to your office a travel charge may apply) | $500.00 |
Design Costs
Website design requires highly skilled people who have years of experience. Often people who may have experience in the area of print design feel that they can easily create great looking websites. Don't be fooled! A website is a completely different medium to print (i.e. Just as a good guitarist cannot simply pick a up a violin for the first time and begin to play like a virtuoso, each creative medium in the advertising/marketing world has it own unique properties and requires a great deal of practice for one to become proficient in that art form). Be aware that time does not necessarily equate to quality: the more competent the designer, usually the faster the job can be completed. However, the cost of a design does not just come down to the time it takes to complete the job. Some components of a design can be expensive to produce - e.g. if you require animation in a design, depending on what you want, this can be very expensive. Likewise, if you need a photographer for capturing images to enhance your brand or a full blown branding creative complete with a logo, 'hero shots' and color work-ups, you may quickly find the costs skyrocketing. We have tried to simplify the process to again make it affordable for everyone, yet ensuring that we only create great results. By breaking the design down into component parts we can ensure you can get the design you are after - one that fits within your budget. Product | Description | Cost | Basic Website Design | This is using the client's own logo and photography - all supplied in electronic format. It does not include any animations (gif, flash or otherwise). | $550.00 | 'No Limits' Website Design | Enables us to make the Woogloo platform fit the design instead of the other way around. It is for those businesses that feel a content management system website platform may be too limiting for their creative needs. We take this option as a challenge to excel creatively, making your site a showcase site. | $2995.00 | Basic Branding | Basic logo, business card and letterhead design - not including printing costs. | $500.00 | Advanced Branding | Advanced logo, business card and letterhead design (no printing) - this is a work-up for a business requiring a full branding strategy with slogan, etc. | $2500.00 | Half Day Photography | A half day photography shoot with direction - not including any props or models. | $995.00 | Full Day Photography | A full day photography shoot with direction - not including any props or models. | $1850.00 | 'Hero Shot' Photography | This is creating a hero shot for branding purposes - usually requires a lot of Photoshop work (ask to see examples) - not including any props or models. | POA | Gif Animation | A basic 2D animation that can run inside any web page - not including illustration work. | $500.00 | Flash Animation | A basic flash animation - not including photography or illustration work. NOTE: this may not be viewable by all your clients and may hinder your webpage from loading properly. | $800.00 | Flash Movie/Demo | An advanced flash movie or demo - not including photography or illustration work. | POA | 3D Animation | Advanced 3D animations. | POA | Full Marketing & Advertising Design Service | As a full service advertising agency, we can create any marketing or advertising material that you may require. Discuss your needs with our team and discover the 'wow' behind the Woos. | POA |
Content Costs
Content is broken down into two types: - Copy Writing
Words that convey a marketing message or information. These are combined with images supplied by you or taken by us - for pricing see Design Costs.
- Product Catalogue
Products added to the e-Commerce system for selling via your website.
Copy Writing
The Content Management System (CMS) enables you to add all your own content without needing any previous experience. If you can use Microsoft Word, you can add your own content to your website! However, it is not usually a question of 'can you add the content?', it is more a question of 'do you know what to write?', 'do you know how to lay it up so that it is appealing to read?' and 'do you have the time to get it done quickly?' - remember, your website is being hosted the day it is setup. While we do give you a month's grace before we start charging you hosting fees, you still must pay for the hosting of your website whether you have content on it or not or whether your domain name is pointed at it or not (i.e. whether the site is 'live' or not). We can provide you with professional copy writing services - we can even create an entire brand story for your business. However, most of the time all you will need is simply a little help in deciding what you need, a trained eye to check out what you have written and help in making it look good on your website. We try and create a balance of helping you to get the right results and keeping our involvement to a minimum so as to keep the overall costs of creating your website down. Nevertheless, do be aware that the less the cost, the more you will have to do yourself - time is money. Product | Description | Cost | Front Page Copywriting | We write the all important front page of your website. This includes figuring out what your UPD (Unique Point of Difference) is - a vital foundation to any marketing. | $250.00 | Basic Content | We provide direction, you provide material (in electronic format) then we lay it up on the site for you after making any necessary corrections (up to 10 pages only). | $450.00 | Team Content | Same as above, but working with a team or several divisions of a company (up to 30 pages only). | $995.00 | Basic Copywriting | Writing the content for a business - i.e. company profile, personnel profiles, services overviews, etc. (up to 10 pages only). | $1450.00 | Team Copywriting | Same as above, but working with a team or several divisions of a company (up to 30 pages only). | $1995.00 | Branding Story | Crafting a full brand story for a business. | $2495.00 | Per Page Copywriting | This is the cost of writing any extra pages or content that may be required. | $150.00 |
Product Catalogue
While adding products to your system could not be easier - and we do have full importing facilities to enable you to quickly upload and update your product catalogue - most companies struggle to get their product data organized and onto their website. This then becomes a barrier to quickly getting your site 'live' and producing results. We can assist you with every aspect of creating a complete online catalogue. This can even be combined with our Stock Manager plug-in to enable you to manage and control stock levels and availability, etc. As with anything, the more you can do the less the overall cost of setting your website up will be. Product | Description | Cost | Up to 10 Products | You provide product data (Stock code, Product name, Description (long and/or short), Pricing, Image(s), Category Group) in electronic format and we will create your catalogue structure and enter the product data. | $150.00 | Up to 30 Products | Same as above, but for more products. | $295.00 | Manual entry per extra Product | The per product price for manually entering product data. This must be combined with one of the two packages above. | $4 | Up to 1000 Products | An excel spreadsheet or other data format must be supplied with all the necessary information (Stock code, Product name, Description (long and/or short), Pricing, Category Group) (1 row per product) and a CD/DVD of images. We will create a full product catalogue structure and import the data. | $1450.00 | Up to 5000 Products | Same as above, but with more products. | $2995.00 | Import data entry per extra Product | The per product price for importing product data. This must be combined with one of the two packages above. | $0.25 | Product Data Creation | If you have no properly structured product database or file and you need help to create one, we can help. We charge on an hourly basis, but will discuss possible time frames before we begin. Through our intervention we can shave months off the setup time for your website. | $80/hour |
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