Email Marketing Plug-inOne of the most effective and low-cost methods for marketing you products or services is email. However, it is time consuming and difficult to mail-merge your client's name, details and email addresses into an email without it getting blocked by Spam blockers running either on your client's computer or on their ISP's servers. Therefore, for many, email marketing is simply not an option. Our Email Marketing plug-in provides you with the ideal solution. Creating Emails Firstly, you can create great looking HTML or Text formatted emails online using our easy to use WYSIWYG text/HTML editor. It has the same powerful features and Toolbar as the Page Content Editor on your e-StudioMax website. That is, it works and looks just like a simple word processing program like WordPad, but is much more powerful as it enables you to fully edit the HTML generated by the text, text formatting and images you put into it. With the one-off set-up fee, we create for you an HTML email stationary format and load it into your website's Email Marketing plug-in. This means that you simply need to type in whatever the email's message is and the program does the rest of the work for you. Importing Clients Secondly, the Email Marketing plug-in allows you to import your entire client database straight out of Microsoft Outlook. It gives each client a unique username and password so that they can login to your website. Grouping Clients Thirdly, you can group your clients into whatever categories you decide - e.g. Prospects, Clients, Trade Customers, Investors, etc. You can build your own list of groups and then manage your clients by assigning them to any one of your groups. Merging Client Data and Sending Emails Fourthly, you can send an email to every client registered on your website (including those you have imported in), only to subscribed members, to any one of your groups or just to an individual. The Email Marketing plug-in automatically adds your client's name and login details to the email and sends one email to each client. There are no entries in the CC or BCC fields so Spam blocking software does not block the emails. Logging Emails and Filtering Lastly, every email sent is logged, so you know who received what email and when. This also means that if you later add more clients to any one group and want to send the same email to that group, it will automatically filter out those who have previously received that email. Circular Marketing The best marketing is circular - i.e. a promotion is sent out, the prospect responds, the system captures that response and acts accordingly until they become a client. Each email sent out has a link back to your website that enables your prospects to instantly find out more information. The website captures your client's response and you can quickly judge how effective your marketing was and respond accordingly. Your response can be a pre-planned second level email to those who have responded to the first email and so the system can go around and around until a prospect is turned into a client. With our Email Marketing plug-in you can market to literally millions of prospects at the touch of a button for no further cost other than the set-up fee and the low $10 per month hosting fee. For those who have used it, it has become one of their most powerful marketing weapons.
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